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What you need to know about the Zoella X Colourpop collaboration

I was excited to see the release of the Zoella X Colourpop Brunch Date collection. This collaboration wasn't a very obvious one to me initially. Colourpop are an American brand and aren't widely available in the UK or Europe. Many people have criticised this collaboration as Zoella is not a make up artist and beauty isn't her sole focus anymore. However I do think this is a clever collaboration on Colourpop's behalf as Zoella has such a huge fan base in this part of the world and further afield.
As far as I know the only way to purchase Colourpop cosmetics is from their website and there is a shipping fee of $10 to Ireland. I placed my order on the 1st of March and it took about two weeks to arrive from America. I ordered the Brunch Date eyeshadow palette and the ultra matte lip in the shade 'Little one'. There are many other products that come in this collaboration but I decided to only get these two products to test out due to the fact that I have never tried Coloupop cosmetics before. There is an offer on the entire Brunch Date collection for $89 if you are interested in trying out all the products in this collaboration. I must say I think the idea of a Brunch theme for this collaboration is very on brand for Zoella. It's unique and cute. Colourpop cosmetics are very reasonably priced and that held true for this collaboration. The eyeshadow palette cost $18 and the ultra matte lip was only $6.50. I've never tried any of Colourpop's eyeshadows before but I do think the palette is the star of this collaboration. The colour scheme is very nice, the shades are extremely pigmented and the packaging of this palette is perfect. The mattes in this palette do have a bit of fall out in the pan but not on the face. The shimmers and metallic/foiled shades are my favorite in this palette,  they are so pigmented it's like putting glitter on your eyelid.

The only negative I would say about this palette is that the colour scheme does look a bit like the Kylie Cosmetics Royal Peach palette from 2017. This doesn't bother me but I have seen a lot of people complaining about this online. I think it's mostly because of the blue shades in these palettes looking identical and then the rest of the shades are warm toned shades that many people are making this comparison. Honestly I haven't tried the Kylie palette so I can't say for certain but I do believe that these palettes are both unique in their own right. The ultra matte lip is something I was very interested to test out because I have heard so many great reviews online about Colourpop's matte liquid lipsticks. I really like the shade of this lipstick. It's a great nude pink shade that will probably suit any look.
Overall I do like this collaboration, I think the eyeshadow palette has stunning shades with amazing pigmentation and the liquid lipstick is a very nice shade that will suit most skin tones. I think Coloupop are the ones that look better coming off this collaboration. For Zoella I think the collection was very on brand but I think she played it too safe. She could have gone more out of comfort zone in the creative process. Also the fact that you can only get this from the Coloupop website doesn't allow the consumer to try out the product beforehand and Coloupop also don't offer returns on their products so that's something to watch out for when shopping on their site. 

Thanks for reading!
Products mentioned:
Brunch Date eyeshadow palette: https://colourpop.com/products/brunch-date
Ultra Matte Lip: https://colourpop.com/products/little-one
Brunch Date Bundle: https://colourpop.com/products/brunch-date
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